| Client | Athangudi Tiles |
|---|---|
| Industry | Home Decor & Interior Design / Building Materials |
| Role | Logo Design: Builds brand trust, identity, and professional recognition.Meta Ads: Drives targeted traffic and generates low-cost customer leads. Video Editing |
| Duration | |
| Platforms | Meta Ads (Facebook & Instagram), WhatsApp Business / Direct Messaging, Digital Product Catalogues |
| Managed by | Lathu Digital Mastery Hub |
| Technologies | Meta Business Suite, Adobe Creative Suite / Canva, Video Editing Software, Digital Publishing Tools |
social-media
End-to-End Branding & Meta Ads Growth Strategy for Athangudi Tiles: Driving 320+ Leads & Digital Transformation
Delivered a complete visual identity and performance marketing suite for a traditional Athangudi tiles business. The project encompassed brand development (logo design), marketing collateral creation (product catalogues), promotional video production, and targeted Meta advertising to scale customer inquiries and drive sales.
Overview
The primary objective was to establish a polished, modern visual identity while executing high-yield ad campaigns to connect with homebuilders, architects, and interior designers. By unifying creative assets (logo, video, and catalogues) with structured Meta ad campaigns, the business successfully expanded its reach and built a direct sales pipeline via messaging channels.
Results
Total Ad Spend: ₹7,815.06 Messaging Conversations Started (Leads): 324 high-intent customer leads generated Average Cost Per Lead: ₹24.12 per conversation Total Campaign Reach: 45,165 unique targeted accounts Total Impressions: 86,535 visual ad views Collateral Impact: Created 2 professional catalogues and custom promotional video content to streamline product showcase and sales conversion
Services
Brand Identity: Logo Design & Visual Branding
Collateral Design: 2 Custom Product Catalogues
Content Creation: Promotional Video Editing
Paid Advertising: Meta Ads Strategy & Management (Facebook & Instagram)
Lead Generation: Click-to-Message Campaign Optimization
360° Digital Transformation: Branding, Video Marketing, Catalogues & Meta Ads Strategy
Delivered full-funnel branding and performance marketing for an Athangudi tiles business, combining identity design, sales collateral, video production, and Meta ad campaigns. ExecutionLogo Design: Created a distinct brand identity emphasizing authentic craftsmanship.Product Catalogues: Designed 2 digital catalogues detailing tile patterns, colors, and specs.Video Editing: Produced dynamic short-form videos to capture attention in social feeds.Meta Ads: Executed Click-to-Message campaigns targeting home builders and interior enthusiasts. Results324 Leads: Generated direct messaging inquiries. ₹24.12 CPL: Achieved an average cost per lead on a total spend of ₹7,815.06. 45K+ Reach: Delivered over 86,500 impressions to targeted buyers
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