Athangudi Tiles

About the client

Client: Athangudi Tiles
Service: Meta Ads Campaign Management
Campaign Objective: Generate customer enquiries through Messenger
Platform: Meta Ads (Facebook & Instagram)
Reporting Period: 1 Jan 2026 – 17 Sep 2026
Campaign Results
• 👥 38,386 people reached
• 👀 71,241 impressions
• 💬 266 messaging conversations
• 💰 ₹6,551.55 total ad spend
• 🎯 ₹24.63 average cost per messaging conversation
• 🔄 1.86 frequency
The Challenge
Athangudi Tiles wanted to use Facebook and Instagram advertising to reach potential customers and generate direct enquiries through Messenger.
The Strategy
I planned and managed a Meta Ads campaign focused on generating messaging conversations from relevant potential customers. The campaign was structured to reach the target audience efficiently while maintaining a controlled cost per enquiry.
Execution
• Set up and managed the Meta Ads campaign
• Selected relevant audience targeting
• Created and managed ad delivery
• Monitored reach, impressions, conversations and spend
• Optimized campaign performance based on results
• Focused on generating enquiries through Messenger
Results
The campaign generated 266 messaging conversations with a total ad spend of ₹6,551.55, resulting in an average cost of approximately ₹24.63 per messaging conversation.
The ads reached 38,386 people and generated 71,241 impressions, with a frequency of 1.86, giving the campaign repeated exposure while reaching a broad audience.

📊 Performance Snapshot
Metric Result
Reach 38,386
Impressions 71,241
Messaging Conversations 266
Ad Spend ₹6,551.55
Cost per Conversation ₹24.63
Frequency 1.86
My Role
Meta Ads Campaign Management — Campaign setup, audience targeting, ad delivery, performance monitoring, budget management and optimization with a focus on generating customer enquiries through Messenger.