| Client | Amudhapoo Honey |
|---|---|
| Industry | Food & Beverage |
| Role | Meta Ads Manager |
| Duration | 2 Month |
| Platforms | Instagram & Facebook |
| Managed by | Lathu Digital Mastery Hub |
| Technologies | Meta Business Suite, Facebook, Instagram, Canva & Meta Ads Manager. |
social-media
Meta Ads Campaign Portfolio: Scaling High-Intent Customer Acquisition for Amuthapoo Honey
Executed targeted Meta Ad campaigns for Amuthapoo Honey over a 2-month period. The primary focus was generating qualified customer inquiries and driving direct sales via messaging campaigns while maintaining a low Cost Per Result across all active ad sets.
Overview
Amuthapoo Honey required a performance marketing strategy to expand its reach and drive cost-effective customer acquisition online. By deploying messaging-focused campaigns targeting health-conscious consumers and lovers of natural products, the strategy achieved strong brand impressions, high ad engagement, and a continuous stream of direct customer conversations at an exceptionally low acquisition cost.
Results
Total Ad Impressions: 327,545 impressions Total Reach: 135,391 unique users reached Total Results: 2,949+ Messaging Conversations Started Total Spend: ₹15,763.10 Average Cost Per Result: ~₹5.34 per qualified conversation Top Performing Campaign Efficiency: Achieved messaging inquiries at a cost as low as ₹3.88 to ₹4.11 per conversation.
Services
Meta Ads Strategy & Campaign Planning Target Audience Research & Segmentation (Health-conscious & Natural product buyers) Ad Set Structuring & Budget Allocation Creative Direction & Copywriting
Scaling Direct Customer Inquiries for Amuthapoo Honey via High-ROAS Meta Ads
Driving High-Intent Direct Sales for Amuthapoo Honey
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